The Big “D” Era

1919–1945

Dallas gained national recognition and faced the challenges of a major metropolitan area. In this period between World War I and the end of World War II, Dallas matured as a major city and gained the nickname “Big D.” In 1936 the highly successful Texas Centennial Exposition brought national headlines to the city. For the first time in its brief history, Dallas County became nationally significant.

Roaring Twenties

Most people picture the twenties as the decade of bootleggers, speakeasies, and flappers—and those were certainly as colorful in Dallas County as in the rest of the nation. This was also a wealthy decade. Recently rural communities developed growing business districts, while downtown Dallas looked upward and saw skyscrapers. The tallest building west of the Mississippi River was the 29 –story Dallas headquarters of the Magnolia Oil Company. The population across the county not only increased, it became less rural. By 1930, 83 per cent of residents lived in a city or town. Property values in Dallas made it the wealthiest city in the state, with more telephones than any city in the South. In 1925, 31 per cent of the world’s cotton was grown within 100 miles of Dallas, and all of it passed through the city, leaving cash in the hands of locals. Amid the fun, music and hopes for prosperity, the realities of daily life still included poverty, struggles for equality, and concerns about crime and vice.

 Great Depression

The Great Depression began with a stock market crash in late 1929 and continued until the start of World War II. It was a desperate time for the many people left homeless and unemployed-and those who teetered on the edge of that situation. How could Dallas County weather this test? Some relief came from the discovery of east Texas oil and the miracle of bringing the Texas Centennial Exposition to Fair Park.

World War II

World War II brought Dallas County residents back to the fears and sacrifices of the first world war, but at a larger scale and for a longer time. The war forever changed the lives of people here and across the nation.